The API integration means that common clients can now automatically pass relevant guest details from their PMS system to ReviewPro so they can create and distribute customized in-stay or post-stay guest satisfaction surveys. Once the feedback is collected by ReviewPro, it is then synchronized to enrich the guest profile in protel. This makes it easier for hoteliers to both segment guest data and to drill down on analytics, creating opportunities for better informed operational decisions and more targeted marketing campaigns. RJ Friedlander, CEO of ReviewPro commented, “This integration offers a fantastic opportunity for our common clients to take guest experience management to the next level. The possibility to analyze guest feedback based on data such as room number or type provides hotels with an unprecedented level of detail to prioritize improvements, increase guest satisfaction, and boost hotel revenue.” Get the full story at ReviewPro