Finally, hotel executives can benchmark guest satisfaction and consistency on a brand level, more effectively identifying and prioritizing operational and service improvements to improve the guest experience. Ranking 179 hotel brands by online reputation in six segments, the report provides critical insights for hotel companies and investors on what it takes to outperform competitors. Brands are ranked from best to worst performers in key areas including service, value, rooms and cleanliness. “At ReviewPro, for over a decade we’ve been developing tools and processes to help hotel companies improve the guest experience,” says RJ Friedlander, ReviewPro’s Founder and CEO. “We’re excited to share this report, which represents a starting point for conversations with brand executives, hoteliers and investors about how to measure, benchmark and improve guest satisfaction and reputation brand-wide.” Get the full story at ReviewPro