You might also say it’s an intuitive finding: if hotels make more money by increasing their online guest satisfaction, it makes sense that the valuation of those hotels – and the companies and investment groups that own them — will tend to increase in value as their GRI score increases, all other factors being equal. While more and more researchers, consulting organizations, advisory groups and investment firms are using ReviewPro data to analyze growth opportunities in transactions and portfolio asset management, the clear takeaway for the hotel industry in general is that managing online reputation – specifically improving guest satisfaction by increasing operational effectiveness and efficiency – pays off financially. Guest experience factors are now the #1 criteria travelers today use to select hotels – more than price and location. Consumers are using hotel reviews at the point of purchase to make their final decision, making it imperative for hoteliers to actively manage their online reputation across the web – in every channel and in every language. Get the full story at ReviewPro