Rica Hotels, with more than 70 hotels in Norway and 21 hotels in Sweden, is one of the largest hotel chains in Scandinavia.

Rica Hotels is now launching a new online booking system for business and private travellers.

The new interface, which enables business and private travellers to book via the chain’s web site, is based on modern flash technology. Distribution takes place entirely outside GDS (Global Distribution Systems), thus offering unique scope for direct sales to end-customers.

The underlying booking technology is supplied by Hotelzon Netbook, which specialises in supplying tailor-made booking solutions for hotels, travel agencies and corporations.

“Hotelzon Netbook was the only supplier who could provide what we wanted and we’re very pleased with the way things have worked out,” says Pål Semb-Johansson, Vice President Commercial, Rica Hotels.

Hotelzon Netbook AB is a wholly owned subsidiary of Hotelzon International Ltd, which supplies hotels, hotel chains, corporations and travel agencies with cost-effective booking technology. Hotelzon International Ltd currently distributes more than 500,000 bookings per year, making the company one of the largest European players with regard to bookings outside GDS.