Well, hopefully nothing if they have systems which autonomously make sure their hotel’s prices are optimized whether they are in their office or not. Man vs. machine (or rather man and machine) was one of the big themes at last week’s HSMAI Revenue Optimization Conference (ROC) in Houston, Texas. The largest gathering of its kind worldwide, this annual event provides a forum for the revenue management community to hear about the latest trends, experience innovation firsthand and network. To suit its Texas locale, this year’s slogan was “Grab Revenue by the Horns.” HSMAI ROC also takes the time to celebrate exceptional individuals who have demonstrated a lifetime of accomplishments in the industry—like Robert Cross, chairman and founder of Revenue Analytics—or promising individuals just beginning their careers, like Derek Brewster, director of revenue management at Lotte New York Palace and Cassandra Bond, regional vice president of revenue management for Chesapeake Hospitality. Get the full story at IDeaS