The report discovered that an overwhelming 90% of Chinese travelers are now hoping to travel more frequently than they did five years ago. As well as higher disposable incomes, access to technology and travel information is also driving the growth of the Chinese travel industry. In previous studies conducted three to five years ago, 60% of respondents complained of a lack of travel information available to them. Now, nearly half of the respondents (46%) believe they have too many travel options and information sources. But this increased access to information is empowering Chinese travelers, according to the report, with a move away from group travel and towards independent exploration. “China is entering a new era of mass tourism where travel is increasingly becoming a norm and an expected experience,” Sabre stated in the report. “As such, more travellers are starting to pay attention to the quality of travels and are now more inclined towards personalised travel experiences.” Get the full story at Travel Daily Asia