Loews and Shangri-La completed the top three of standalone brands, while InterContinental and Fairmont were identified as the second and third most searched-for integrated brands. In addition, the study found that Hilton is the most popular hotel brand in the upper-upscale segment, ahead of Sheraton and Westin. Monitoring the number of luxury hotel searches undertaken in 2012, the World Luxury Index found that interest in high-end hotels increased slightly, up 1.5% on a global level. Interest from consumers in Russia (+12.8%) and the UK (+8.5%), saw strong growth, while a 3.3% rise in Chinese searches also exceeded the global average. Despite this growth, the US remains by far the largest market for luxury hotels, with the country accounting for 66.3% of global online searches. New York remains top destination for luxury hospitality destinations worldwide, ahead of Chicago and London, while the UK capital, Washington DC and Dubai were the fastest growing destinations. The ‘World Luxury Index’ for hotels covered more than 133m online searches across 70 high-end hotel brands, on sites including Google, Baidu and Bing. Get the full story at Travel Daily and download the complete report at Ecole Hotelier Lausanne