Consumers long ago began turning to brand Web pages to book vacations, but Ritz-Carlton’s redesign encourages spontaneous trips and lets consumers explore options without having to look to other sites. “This new generation of luxury traveler is far more globally mobile than previous generations and they want richer, more genuine experiences with more meaningful connections to local culture,” said Kyle Murdoch, Head of Digital for The Ritz-Carlton. “They value beautiful design and intelligent comfort, all of which drove the direction in which we have taken the site. “Customers expect their online experience to be tailored to their past behavior and interests,” he said. “The new capabilities of Ritzcarlton.com allows for increasing amounts of personalization.” Get the full story at Luxury Daily