While some smaller five stars have made at least the partial leap, the dominant sentiment is the one that Christopher Hunsberger, EVP of Global Products and Innovation for Four Seasons Hotels And Resorts candidly shared. “We [at Four Seasons] usually don’t try to be first” with these types of initiatives; “we’re…studying, watching, and seeing what happens with others…when we do bring our mobile app to market, we [hope to have] learned from mistakes that others have made.” But today a luxury brand, the 86-property Ritz-Carlton Hotels And Resorts, has announced that it’s willing to be first out of the gate in mobilizing, so to speak, the luxury experience for its guests. Ritz-Carlton is rolling out mobile poolside ordering, mobile room service, app-based service requests (replacing that toothbrush you accidentally discarded, the extra washcloth, soaps, shoeshine touch-up you need before dinner), real-time device-agnostic folio review, mobile check-in, mobile check-out, and a nifty little “sharing the experience/sharing the memories” feature. This article looks at some of these features, as well as how (and if) they fit into the magic trick that is a luxury hotel at its best. Get the full story at Forbes Read also "The Ritz-Carlton fine-tunes app to guide consumer experience"