Sunnyvale, California-based Room 77, a venture that has come up the world’s first hotel room database and search engine, has secured $10.5 million in Series B financing. The round was led by General Catalyst Partners with participation from existing institutional and angel investors, including PAR Capital Management; Sutter Hill Ventures; Felicis Ventures; Rich Barton, founder of Expedia and co-founder of Zillow; and Erik Blachford, former president of IAC Travel. Room 77 was officially launched in public beta in February. The new financing will help the company increase its proprietary index of hotel rooms globally and expand its core search platform to offer more ways to help travellers shop and book hotels online and via mobile devices. Novelty Room 77’s promise: potential hotel guests can visualise a room product more intimately, giving incentive to book into higher tier room categories. Room 77 highlights the best attributes of rooms in a fun and engaging way. The company says its objective is to take hotel search to the next level by empowering travellers with more information and transparency to find the right hotel and the best room. “Room 77 has introduced a level of innovation to online travel that we haven’t seen in years, and there are a number of opportunities for its search platform to fill critical gaps and enhance the shopping experience across the travel sector,” said Joel Cutler, managing director of General Catalyst Partners, which was also an early investor in ITA Software and Kayak. Expansion Room 77 is currently accessible via its website ( www.room77.com ) and iPhone app. The company has indexed more than 500,000 hotel rooms in 2,500 properties. The team is working to index every hotel room at every three- to five-star hotel and resort worldwide, which the company estimates to total approximately 25,000 properties. Sharing expansion plans with EyeforTravel’s Ritesh Gupta in March this year, Kevin Fliess, general manager and VP of product for Room77, shared, “Our goal is to include 1 million rooms by the end of the year. Adding hotels requires a tremendous amount work and dedication from our team, and we are looking to the community to help us in crowdsourcing this information across the globe. It’s as easy as taking a picture of the emergency exit plan on the back of a door and sending it to us at tips@room77.com – even these small bits of information on properties helps us to build our database of rooms and hotels.” Room77 believes the uncertainty of a hotel room is one of the biggest imbalances in travel today. “We aim to change that by giving people the information they need to be able to request the room that is best for them,” said Fliess. Room 77 currently has concentrated property and room data in 24 markets – up from 16 at launch. These markets include: Atlanta, Boston, Chicago, Denver, Honolulu, Las Vegas, Los Angeles, London (UK), Maui, Miami, Minneapolis, New Orleans, New York, Orange County, Orlando, Palm Springs, Philadelphia, Phoenix/Scottsdale, San Diego, San Francisco, San Jose / Silicon Valley, Seattle, Vancouver (BC), and Washington, DC. Other early investors in Room 77 include Gerstner, Bob Pittman (founder of MTV) and Hugh Crean (former president and CEO of Farecast), among others.