“Instead of penalizing travelers for being non-compliant, we are taking a different approach that is more proactive and much more powerful,” said David Falter, president, RoomIt by CWT. “We have run several campaigns and the success rates have been very good and our clients are extremely happy with the higher compliance rates.” The program allows travel managers to partner with CWT to run promotional campaigns where travelers are incentivized with either points or miles for booking within their corporate travel program. In testing mode with several clients, the RoomIt Loyalty Booster program delivered a 12 percent higher compliance rate during campaigns (typically 60-to-90 days in length). Additionally, the program often achieved continued compliance with compliant bookings increasing of three percent after campaigns concluded. Loyalty Booster will increase supplier volume by driving traveler behavior using the hotels’ and airlines’ loyalty program currencies. The program incentivizes travelers to use the partners’ services by providing mutually beneficial loyalty rewards when they book through RoomIt. Get the full story at Carlson Wagonlit Travel Read also "Carlson Wagonlit’s RoomIt unit is growing fast"