David Chestler, SiteMinder's EVP of Global Enterprise Sales & Business Development believes that the technology is necessary in today's mobile market. "The connection with roomlia® is exceptionally exciting for our hotel clients in the US, as they have the ability to easily reach travelers booking via mobile devices. With mobile set to account for a fifth of all online travel bookings in 20151, it's critical hoteliers not only reach their guests on the go, but that they provide a user-friendly booking experience." The partnership at the outset will offer hotels based in the United States with a two-way connection via SiteMinder to roomlia® by providing inventory and rates on the OTA. roomlia® plans to set their footprint in all major United States markets. As they continue to expand to these new markets, increasingly more hotels will benefit from this connection and leverage the growth of the mobile booking space. "As a leader in online distribution and direct booking technology, SiteMinder is an ideal partner to expand our reach and enable hotels to easily and cost effectively connect to roomlia®," said Michael Reichartz, Co-Founder at roomlia®. "With the addition of SiteMinder's technology we will continue to expand our markets and grow our partnerships with hotels throughout the US." Related Link: SiteMinder