The changes are indicative of the company's passion for continual improvement. Learning from travel agents is an important part of the process, with feedback from the front line enabling roomsXML to streamline the booking process. That has helped the online hotel platform to become more competitive in today's "fast-moving" travel market. "The time and effort in implementing these changes were phenomenal," said Anuj Bang, Product Development Director at roomsXML. "Improving 2 million lines of code is like opening a can of worms, but if it's what agents want, it's our job to seamlessly implement solutions that make their job easier." One of the biggest bugbears of booking online accommodation is room type information. The room type descriptions have been upgraded to describe room furnishings, the floor plans and size, which floor each room is on and allows agents to identify upgrade opportunities. roomsXML has also implemented new hotel rating algorithms that not only aggregate reviews but trawl social media to get a feel for what guests are actually saying about the property. By giving the agents narrative, they move past describing rooms and can start selling dreams. roomsXML has also moved cancellation policies upfront - something that's easier said than done when multiple suppliers provide that information in different formats, across different time zones using any one of a dozen currencies. Its fewer button clicks for agents to get the important information they need. roomsXML's success is driven by its fanatical focus on empowering travel agents with the most innovative systems and tools. roomsXML are industry leaders in the way they harness data so agents can complete against giant OTAs. There are many more exciting projects in the pipeline at roomsXML, the benefits of which agents will reap once they are rolled out over the course of next few months. Get the full story at roomsXML