Hoteliers aren’t strangers to new channels entering the market. The space is constantly evolving and requiring hoteliers to continually adjust. I’m sharing my thoughts on why hotel marketers are better off obsessing over their own digital marketing strategies, instead of worrying about what Airbnb is doing. As for Airbnb, we shouldn’t be surprised that consumers have fallen in love with them because they’ve embraced a visual storytelling philosophy that sells. Stories make life interesting, but they’re also useful because they give people a way to connect, which is the part of magic behind Airbnb. But hotels can do the same. Stories are told at the property level and marketers can compete in this movement towards a more personalized experience and expand their footprint. Get the full story at Leonardo