The acquisition price is said to be “up to $2 million including stock incentives”, presumably including earn-out targets, while Oktogo says that the combined forces gives it an audience of 3 million unique monthly visitors, making it “by far the largest online travel destination serving independent travelers in Russia”. To that end, 1998-founded Travel.ru caters more for the discovery end of the online travel user-journey, calling itself a good old-fashioned “portal” and focusing on expert travel content, both editorial and user-generated, for Russian travellers. In a statement, Marina Kolesnik, co-founder and CEO of Oktogo.ru, talks up the synergies between the now combined companies: “We will further enhance the Oktogo.ru hotel product with unique content from Travel.ru and leverage our hotel product to better serve the loyal audience of Travel.ru. As a result, we will be able to deliver a unique service to customers at different stages of decision making cycle – from those who gather information and search to those who shop and buy travel product.” Get the full story at TechCrunch