Some CEO interviews at industry conferences are bland affairs with evasive, nondescript answers to anemic questioning. Not this one. Interrogated here at last month’s GBTA Europe conference by Global Business Travel Association senior vice president for global development Paul Tilstone, Ryanair boss Michael O’Leary took potshots at numerous targets, including global distribution systems, Google, the International Air Transport Association’s New Distribution Capability and, above all, himself. But, while all good knockabout fun, what really caught the eye was the strikingly similar radical vision laid out by both O’Leary and Emirates chief Sir Tim Clark for drastically more direct, personalized distribution strategies made possible by digital platforms and big data analytics. Both men made it clear they will work in a very different way with all players in the distribution chain henceforth. Get the full story at WIT