The UK Advertising Standards Authority (ASA) upheld a complaint against online travel agency eDreams Odigeo and found it to be in breach of the code in relation to misleading advertising. ASA found while eDreams could use relevant search terms and were entitled to promote their services it “still needed to ensure they did not imply they were the official site for the airlines for which they sold tickets”. The company was told the ads must not appear in the forms complained of and to ensure their ads did not imply they were promoting the airlines’ official sites. Get the full story at the Irish Examiner