IATA’s New Distribution Capability (NDC) opens new possibilities for airline retailing and has the potential to deliver value to key players across the travel ecosystem. Alone, however, it is only a standard and doesn’t drive innovation. To truly reimagine retailing, you must analyse rich customer data, not just loyalty tier. You must integrate with an airline’s operational system to ensure the promise of the offer is fulfilled. You must consider how you differentiate product offerings across all direct and indirect customer touchpoints. You must think beyond NDC. Get the full story at Buying Business Travel and download the report at Sabre (free registration)