Addressing the power of digital transformation for the hotel industry, the sessions demonstrate how harnessing data can enhance the guest experience and have a direct impact on revenue – making DNA: Digital Next Arena the ideal event for hoteliers looking to sharpen their edge in a highly competitive environment. Sabre is hosting DNA: Digital Next Arena in partnership with local branches of fellow travel technology brands, including IDeaS Revenue Solutions, Cendyn, Ingenico ePayments, Meituan and DragonTrail, and the forum has already welcomed hundreds of the industry’s most influential players in key regional markets such as Australia, China, Hong Kong, Indonesia, Singapore and Vietnam. Get the full story at Sabre Hospitality Solutions