“Increasingly, people are coming to understand that the travel business is really a technology business,” said Philip Likens, director of Sabre Labs. “Even the simplest journey generates huge amounts of data. Collecting, indexing and understanding that data – and how we apply that understanding to improve every traveller’s experience – is what will drive real innovation across the entire travel ecosystem.” “Whether it is A.I. and machine learning to automate and optimize tasks, the counter-intuitive ability to deliver authentic experiences digitally, or using new protocols (such as distributed ledgers) so a traveller can head to the airport and leave their wallet and ID at home – on purpose – tech is going to reshape the travel experience.” This year, the report evaluates automation, authenticity, and blockchain as the three most important areas for consideration. Get the full story at Sabre Labs