The new merchandising capabilities will give Sabre agents the ability to sell products previously unavailable to them. Sabre’s Custom Offers is available to hotels and airlines, with “some slight differences,” Shelly Terry, vice president of supplier merchandising, said. For hotels, “we’ve developed an offer-management engine,” she said. “Hoteliers can enter criteria by which they want to target offers.” They can use traveler criteria, based on the traveler’s loyalty program number and value score derived from their CRM systems. They also can base offers on shopping criteria - when and where the customer is traveling - or a combination of traveler and shopping criteria. For example, a hotel might decide to target customers who belong to a particular competitive set. Get the full story at Travel Market Report