While disruptive forces “are here” and influence aviation, he argued that the underline travel technology in place has a great degree of complexity and the established companies that have created this technology are still the best placed to serve the industry, creating significant barriers for newcomers. However, looking at the dynamics, Menke sees that there are some real shifts relating to the meta-search side of the equation. He said that although he can imagine low-cost carriers being able to potentially sell seats through established players such as Amazon, he feels a little bit different when talking about whole service carriers, or high-end hoteliers that invest hundreds and millions of euros or dollars in their product to change their business model and start selling just seats. Get the full story at GTP Headlines