Phil Butler, editor-in-chief of Everything PR, set out to write a story about Sabre's and Travelport's social platforms for their agents.
He get's in contact with both companies and experiences two very different communication styles. One he likes, and one he labels with "cowboy arrogance."
The result is an article, that still compares the two social platforms for travel agents, but clearly gets carried away by the "cowboys" and how they - in his view - do everything wrong.
Get the full story at Search Engine Journal
Sabre Travel Network and a cautionary tale about being social
Mar 18, 2011
Here is a great example on how a company's somewhat formal but perfectly correct communication style can backfire in the world of social media. Key takeaways: Empower key employees to act on behalf of your company in social media channels without having to go through a centralized "control system," and beware of picky bloggers looking for a story.
