Phil Butler, editor-in-chief of Everything PR, set out to write a story about Sabre's and Travelport's social platforms for their agents.

He get's in contact with both companies and experiences two very different communication styles. One he likes, and one he labels with "cowboy arrogance."

The result is an article, that still compares the two social platforms for travel agents, but clearly gets carried away by the "cowboys" and how they - in his view - do everything wrong.

Get the full story at Search Engine Journal