Writing on the Web site of Peak Consulting, which specializes in statistical analysis and economic forecasting, Bob Leduc suggests a three-part approach to increasing your advertising?s impact.

First, he said: ?Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or Web site traffic. Then, make the most compelling discount or bonus offer you can afford to convert these inquiring prospects into paying customers.?

To convert these prospects, he said you should do everything you can to capture the contact information of the people who respond to your ads and follow up with them, since ?most prospects won?t buy the first time they hear or see your sales message.?

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