Keeping this in mind, after maximizing their billboard effect and optimizing visibility on different OTA channels by using RateGain’s Channel Management Solution, Santika Indonesia has a taken a step ahead by choosing “PriceGain - Hotel” for its properties. “PriceGain solution from RateGain will help us develop our revenue management system by providing rate intelligence in order to sell the right rates to the right guests in the right place at the right time”, said Andy Khen, Corporate Director of Global Revenue Management & Distribution at Santika. He further added, “The main reason to choose PriceGain solution was to ensure that our rates remain competitive in the market and to have the benefit of maintaining rate stability during high and low periods to increase the demand”. Anil Varma, Senior VP- Hospitality at RateGain commented on this association, “With dynamic pricing being the order of the day, it is becoming imperative for hotels to price themselves competitively. No longer do budgets and business on books remain the major factors in determining the pricing decisions. Hotels now need to factor in competitor pricing and can no longer remain oblivious to it. RateGain’s superior rate shopping solutionnot only meets these objectives but also provides a lot more intelligence to ensure our subscriber hotels have an edge over the others”. Related Link: RateGain