When done right, SEO can improve your hotel website's visibility over competitors and attract high-quality attention to your website. Most of your guests start their search online. Make sure your hotel website is one of the first things they see, and give them what they want in the moment they want it. The same rules apply to everyone when it comes to SEO. Regardless of website type or industry, the basic principles stay the same. Still, it can be tricky to handle, with over 200 variables in the Google algorithms that get updated hundreds of times each year. It's understandably difficult for a busy hotelier to keep track of what Google requires of your website in order for it to rank well. Get the full story at Triptease