Consumers aren’t just navigating to a particular brand’s page and making a purchase. They’re doing multiple searches to make sure they get just the right vacation package, the best resort options, the optimal travel dates – and at the lowest price point. Companies with great content and compelling strategies will stand out to web users and attract the attention of prospects on the edge of a purchase decision. Cross-channel marketing strategies keep travel brands in front of their target audiences as they browse the web, learning about all of their options. Brafton recently reported that the average consumer consults about 12 sources before settling on a decision. With so many people planning year-end travel and splurging on holiday vacations, there’s huge potential for brands that can get in front of buyers and make an impact with smart messaging and quality content. Get the full story at Brafton and get the full report (infographic) at Kenshoo