Destination and accommodation sites - think sites for amusement parks, hotels, resorts and tourist locations - drove the second most amount of traffic among all three sites, at about 15% of total traffic; beyond that, each site had different drivers, all at small percentages. An October 2016 forecast from eMarketer predicts the total number of digital travel bookers to reach 27.1 million in 2016, up 3.4% from the year previous. That figure accounts for 61.5% of all internet users in the UK. Growth will trend upward, though only by tiny increments: in 2017, for example, the total figure of digital travel bookers will cimb 2.3%, to 27.7 million, a .2% increase in share of internet users; by 2020, there will be 28.8 million digital travel bookers in the UK, 62.1% of all internet users. Get the full story at eMarketer