Mobile “search results listings” was also the most influential category or variable when mobile users were asked “What influences your [buying/purchase] decisions?”: - Search results listings: 50 percent - Ratings and reviews: 42 percent - Search results with local product availability: 31 percent - Email from retailers where consumer had opted-in: 30 percent - Group buying/coupons: 19 percent - Mobile apps: 9 percent Interestingly the results showed that women were more influenced by email (33 percent [women] vs. 27 percent [men]) and men by search results (51 percent vs. 48 percent). Get the full story at Search Engine Land