This intent can be broken down into four core categories: 1. Informational: answers a question or clarifies an uncertainty. 2. Navigational: drives the searcher to a pre-determined destination. 3. Commercial Investigation: aids researching while implies a future transaction. 4. Transactional: aids the searcher in making a purchase or completing a specific task. Gone are the days when you could hire an “SEO writer” to churn out article after article for a penny a word. Search engines have gotten smarter — and more importantly, so has your audience. Those types of articles fail to match search results with your audience’s intent, so they get ignored and pushed away. To optimize your content for search intent, here are five steps you need to take. Get the full story at Marketing Land