As comprehensively awesome as Google and its competitors are at sorting through massive quantities of information (just how exactly did we find things 10 years ago? Books?), many digital industry executives and entrepreneurs believe that, overall, search will evolve and improve dramatically by the middle of the next decade.

Talking computers is just one avenue experts predict search will take. Many theorize that search engines will be able to provide more personalized results based on previous searches (something that?s already been talked about for a while). Some speculate that social networking sites will become the new focal point of search. Others say the medium will shift to mobile devices.

Many of those who are looking to challenge Google predict that search interfaces will become far more user friendly - either by becoming more visual, or more conversational and less keyword-oriented. A few believe strongly that artificial intelligence will shove aside the algorithm as the core search technology.

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