According to the "US SEM Executive Survey, 2007" report, from JupiterResearch, two-thirds of search marketers expect to increase their spending this year. Only 7% of search marketers expect to decrease spending, and 28% expect no change.

Paid search is the largest component of search marketing, and is currently the key driver of US online advertising. eMarketer estimates that spending on paid search in 2008 will reach $10.2 billion. That is more than the $9.6 billion that was spent on all online advertising in 2004.

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