As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received through-out the various sectors of search and online marketing. Change in any marketplace, when it does come, is often swift, brutal and merciless. For some SEO practitioners, this one will be especially so. While the search marketing industry has been bracing for change for at least a year, the movement is now picking up speed and gathering momentum. As SEOs, our working-world is going to look very different this time next year.

The biggest change is the death of ?traditional SEO?. Dead is taking it a bit far. SEO is not exactly dead. A better way to describe it would be to say it dyed (changed).

SEO has evolved so far and so quickly in the past six months that it as a practice is hardly recognizable from its humble roots, much like a Neanderthal placed beside any given Homo Sapien. The thread that ties the past to the present is search. Everything still comes down to some sort of search. Nevertheless, the traditional view of SEO services is over. Having languished in a virtual state of stasis for most of the past year, the concept of traditional, SERP based SEO went to rest sometime in the early spring.

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