AdMedia Partners surveyed marketers in Q4 of last year about their plans for digital media spending in 2016. Though newer areas like programmatic buying and native advertising were more commonly expected to enjoy large budget increases in the coming year, marketers expected to put more new dollars toward search than display formats. Just 2% of respondents said they would up search spending by more than 30% - but about one in 10 marketers did plan to increase search spend by 20% or more. And 16% said they would boost spending by at least 15% over 2015 levels. Two in five respondents planned to add between 10% and 15% to current search budgets for the year ahead. Mobile - where search is gaining greater importance—was expected to see bigger budget increases in 2016, which could include additional mobile search spending. Get the full story at eMarketer