Every hotel has its own identity, its own personality. This doesn’t just come from the branding but also from the staff, the history, the location and the ethos of the hotel. One of the first steps in the project process is to meet with the client and gatherthis information first hand so that the personality of the hotel can be portrayed on their site. Every hotel is different in what their key market segments are. A bespoke website is useful in this regard as we can tailor the site to suit specific revenue streams. Get the full story at Net Affinity