Hotels in Asia were for most of 2016 playing for volume, trying to balance demand with an ever-increasing supply of inventory. STR Global reports show there was a steady and healthy growth of hotel occupancy in Asia. The region started the year at 66.1% in January, and by October, occupancy had built to 71.3%. However, ADR did dip 0.4 percent to $103.77. That is why, looking ahead to 2017, many hoteliers say they will be focusing on rate growth. Because one size never fits all when it comes to hotel room rates – nailing down who gets what price and why can be an intensive and complicated exercise – especially without the right tools and tactics. Hence a well-designed (and frequently updated) hotel segmentation strategy is necessary to take the guesswork out of this crucial first step in revenue management. Get the full story at Duetto