An October 2013 study by AARP found that 83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively. Those ages 60 to 69 were the most likely to use websites to plan and book nonbusiness trips, while the 50-to-59 age group was the least likely to use sites for organizing and booking travel. Hotel and airline websites were the most popular sites used to plan or book trips. Around two-thirds of respondents cited such sites as planning resources, and about three in five said they used them for booking. Q1 2013 polling by Hudson Crossing found that consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total. Generation Y (24- to 36-year-olds) ranked second, with 33%. The youngest age group (18- to 23-year-olds)—often considered the most tech savvy—claimed just 10% of the total. Get the full story at eMarketer