The top of Google Results Pages for any keyphrase that is transactional at all is dominated by ads. This is true from the perspective of an Online Travel Agency (OTA). They cannot participate in the Local Pack section of the Results page without paying for an ad. This is NOT true for a hotel, or any other kind of local business. They can participate in the Local Pack section of the Results Page without an ad. Hotels can increase their participation in the Local Packs through Local SEO. Local Search Engine Optimization is a quickly-growing field of SEO. There is a lot that we can do to make a hotel rank more highly on Google for these kinds of keyphrases. This isn’t limited to ranking in these three packs on Google.com for these highly competitive commercial keyphrases. It also includes ranking on Google Maps and formerly included Google Hotel Finder (before it was absorbed into Maps & Google.com). Get the full story at MMGY Global