The impact and influence of a brand’s online presence cannot be underestimated. Seventy-two percent of millennials say that they conduct online research before they go shopping in person. For those buying directly through websites, online retail is anticipated to reach $370 billion by 2017, up from just $231 billion in 2012. On the B2B side, approximately 94 percent of buyers for their organization said that they conduct online research before making a purchase. Regardless of whether you are in the B2B or B2C sector, it is clear that having a strong online presence is necessary for a brand to grow. Despite the clear directive that all brands should be investing in SEO and content marketing, many organizations are left stranded as the algorithms continue to change at lightning speed, forcing changes in SEO best practices as well. Get the full story at BrightEdge