Bigger brands seem to rank better and have an uplift due to their authority in the market which is certainly a challenge in the travel industry with giants such as Virgin, Thomas Cook and Thomson. Smaller brands still have a huge opportunity to capture traffic through building and creating relevant landing pages and driving authority into deeper pages of the site. For example, ‘things to do in Phuket’ delivers an average of 3,600 searches per month giving the Davids of this world an opportunity to capture lots of this traffic, right at the top of the purchase funnel. Get the full story at Econsultancy