Striving to be the most knowledgeable search engine optimization (SEO) experts in the hotel industry is a primary focus for VIZERGY. Through advanced education, experience and numerous awards for unique designs and marketing, the company has solidified itself as a hotel Internet marketing leader. VIZERGY’s search marketing team recently continued their advanced education with a series of private trainings from respected link building guru Eric Ward. This education allows VIZERGY to use advanced techniques to help client properties receive optimum search marketing.

Ward is the Chief Link Evangelist at, the President of and the publisher of He has experience dating back to the advent of online marketing and was profiled in the acclaimed book Online Marketing Heroes. Ward has worked with prestigious clients such as PBS, National Geographic, The New York Times and

VIZERGY’s private training sessions discussed link building’s evolution in the travel industry, the most effective ways to build valuable links that go beyond the industry norm and create high quality, long lasting link profiles and the future of link building’s role in SEO. Much of the training was hands on, with actual advanced link building being performed by the VIZERGY team. The customized “boot camp” was broken down into 10 sessions over the course of approximately two months.

“Link building strategies are a key component of online marketing, whether it’s for search engine optimization or publicity,” says Ward. “That rings true more than ever in the ultra competitive hotel industry, where proper, ethical link building tactics and tracking are vital to properties’ success.”

“Eric Ward is the authority on link building, so our team obviously gained valuable insight and knowledge from this experience,” said Lisa Klueppel, VIZERGY’s Senior Manager of Online Acquisition Marketing. “He catered his presentation to the hotel industry, which ensures our search marketing team’s knowledge in helping properties succeed is second to none.”

About Eric Ward

Linking strategist and content publicist Eric Ward founded the Web's very first online promotion services, called NetPOST and URLwire, in 1994. Eric then helped Jeff Bezos announce's launch, and subsequently won the 1995 Tenagra Award For Internet Marketing Excellence, which was the industry's "Oscar" back then. Since then, Eric and his methods have been written about in nearly 100 publications and been featured in college courses about online marketing. This past Winter, Eric was one of 25 people profiled in Online Marketing Heroes, a book from Wiley & Sons, Inc., written by Michael Miller.


VIZERGY, founded in 1998, is an award winning Internet marketing company that empowers hotels and resorts to drive revenue through the Internet. VIZERGY offers Internet marketing, search engine optimization, paid search ads, Website design, e-mail marketing, mobile marketing, social media strategies and reservation services to help properties aggressively compete online.