Previously, marketers used to obsess over ideas like keyword density, meta descriptions, and link profiles. They had everything down to percentages and numbers and it all made sense when it was placed into an excel sheet. But how on earth was a website that was built from data on an excel sheet supposed to appeal to a human being? That’s the problem the search engines set out to fix. And you need to accommodate the changes they’ve made. Specifically, you need to think about your website visitors at every stage of your web design and marketing process. And this can be done easily with a series of question and answer audits you can ask yourself as you’re creating your marketing campaign. Get the full story at Forbes Read also "Why you won’t recognize SEO in 5 years" at The Next Web