So, you’re asking yourself the question online marketers are asking themselves today. Where should I spend most of my time, money, and efforts — SEO or PPC? The battle has begun.

The conflict begins with too many choices. It’s easy to feel lost when new forms of online advertising are constantly emerging. So, where do you start? You hear about social media networks, pay-per-call, blogs and innumerable others as they develop into bigger markets, but do any of these choices make sense? Here’s the reality - no matter how many other avenues pop up, the engines still maintain the largest market share of all searches online. It is there that you’d be wisest to invest your money.

Round 1 – Time. When considering which form of Internet marketing to choose, your biggest determinants should be time and efficiency. Depending on how time-sensitive your objective is, it is important to know that the quickest way to drive traffic is through PPC (pay-per-click). You build your campaign, and with the click of a button, you’re getting traffic. Changes are immediate, and you have control. SEO (search engine optimization) is quite the opposite, although certainly worth the effort. A couple of things to keep in mind — it is very important to be patient. Due to the dynamic nature of the engines, time projections are difficult to make. You make a change, and it often takes months to see results. Also, you need to keep in mind that optimizing your Web site is an ongoing effort. As the nature of search engine algorithms, your site might need “adjustments.” But the end result — the possibility of increasing your site’s natural rankings and getting a high volume of free traffic — is well worth the time spent.

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