Hotel marketing agency WIHP claims, the information piled is based on the booking path of over 10,000 bookings what we tracked was if the site had been visited before seeing the hotel’s website or after seeing the hotel’s website. The study shows that search engines are used for their purpose: finding websites while social media sites are a source of discovering new information. Hotel marketers should find ways to advertise on Tripadvisor and social media sites to reach new guests while using tools such as Google’s Remarketing and adwords to reach guests that are still shopping for hotels through search engines. Get the full story at WIHP