1. Understand the types of queries this affects It’s important to remember that most of the queries that Google Home handles on a regular basis are not the types of queries that are valuable to business anyway. When I looked at the queries that my family of five asked Google Home over the course of that first weekend, the queries that were used most often are not the kind of queries that any business can monetize. If you ask Google what a horse sounds like, for example, it neighs. If you ask it to play or stop music, that’s what it does. There is no opportunity for business exposure, as a successful search session ends at the answer or action. Get the full story at Search Engine Land