You're too available: If you don't set up a time constraint right in the beginning of the sales pitch, you could put your time-conscious listeners on edge. Klaff recommends walking into the meeting and saying something like: "I have 20 minutes to really explain this product for you, then let's just chat a little bit because I have to get out of here by 1 o'clock." This will do a few things for you. First: it will make you seem important—and needed. Second: it shows that you're not going to waste precious time. Third: it will differentiate you from every other salesperson, who would likely stay until kicked out.

Your scare people: If your pitch is abstract and lacks visual cues, it could be interpreted as a threat. This isn't mere theory—it's backed up by hard science. Klaff explains that the presenter uses his or her neocortex, part of the brain that can handle complex reasoning and data analysis. But the potential customer processes those messages through a more primitive, instinct-aware part of the brain. Consider car marketing: no one wants to hear about gas ratios or complicated navigation systems; they want to know how they'll feel tearing down the highway at 90 miles an hour. Unless asked details, stick to emotion and narrative.

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