These essential marketing initiatives have a tremendous impact on the overall performance of a site, but, as they are "behind-the-scenes," they often go unnoticed by the naked eye. Our team at Blue Magnet Interactive works so hard on these "behind-the-scenes" features because we know how important they are to the success of your hotel's website and, ultimately, your hotel's bottom line. In an attempt to spare you a lengthy blog post full of technical jargon, this article summarizes 7 extremely important, but lesser known, elements that go into improving the performance of your hotel's website and making it a major revenue driver for your hotel. Get the full story at Blue Magnet Interactive