Apart from the hotel’s logo and brand awareness, affiliations with others help support trust when a visitor comes to your site. Such affiliations should be highly visible on the home page with logos of the affiliations. The professional design of a hotel’s website is also extremely important. A beautiful picture of the hotel’s property and features can greatly enhance trust in the visitor and entice them to want to stay there. Having simple, secure and accessible forms on the website also creates trust amongst your visitors. Also highly rated is offering guarantees to your visitors such as best rate guarantees and no booking fees. Get the full story at ScreenPilot