Can't read what you can't see: Don't forget about placing "alt text." By writing compelling and descriptive text, you can be sure your email message will be understood, even when images are disabled. Time of day really matters: Many people wake up to checking email on their mobile devices as they prepare for the day. If you find your email is being read more than once, in multiple environments, it may mean that your email made it through the first sweep and has been given a second chance read-through at the office. Testing the timing of your sends can help make the entrance into the early morning inbox sweep. Getting the second-take look: Your subject line must be compelling to improve open rates, and don't underestimate the importance of the header either -- its preview can help bolster the chances that your email is opened. Get the full story at iMedia Connection