1. “Mobile-ize” search engine optimization (SEO) strategy. Most searches take place on mobile devices. Google takes mobile experiences very seriously as it sets site rank. There are many things brands can do to improve their mobile SEO. I'm not an SEO expert, but I have been able to drive big increases in natural search traffic for companies with four simple principles: - Use responsive web pages. Responsive sites optimize the layout of web content to the screen size of the browser. Assets are vertically arranged for smartphone screens, for example. - Stick to one concept per page. Search engines reward expertise. Define a particular topic for each page on your site and devote all content to that topic. Don't try to make a page "expert" about multiple topics. Focused pages are better on mobile screens because the content is clearer and more scannable. - Identify and use the topic language. For each topic, use Google's AdWords "Keyword Planner" to identify the terms that are relevant to a particular topic. Google offers this tool to help people plan paid search, but it works great for SEO too. For example, input the term "crown moulding" and you back a list of 699 terms, 61 of which are quite popular. By finding natural ways to include some of the most popular terms in your page content, you'll boost your mobile (and PC web) rankings. Don't stuff in terms that don't flow naturally, but use them when you can to grow your page relevance and expertise. - Include thorough text/simple graphics. Search engines like text and lightweight pages. Designers like pictures and cool pages. By eliminating heavy applets and graphics files, you improve mobile viewing experiences. Then be succinct but thorough in your text. Get the full story at Forbes